About Prudential Life Insurance


213 Washington Street
Newark, New Jersey 07102-2992
Phone: (973) 802-6000
Company Website:  http://www.prudential.com/insurance

Founded in 1875, Prudential Financial companies serve individual and institutional customers worldwide and include The Prudential Insurance Company of America, one of the largest life insurance companies in the U.S.

While servicing more than 3.8 million policyholders, these companies offer a variety of products and services, including mutual funds, annuities, real estate brokerage franchises, relocation services, and more.


Prudential’s Financial Stability

am best logo

To protect consumers, life insurance is heavily regulated by the federal government and each state government as well. Additionally, insurance companies rely on third-party assessment services to determine and confirm the financial stability of the company which allows the company to publish unbiased financial ratings that are assigned and confirmed by the rating companies.


Rating Service Company Rate
A.M. Best A+
Standard & Poors AA-
Moody’s Investors Service Aa3
Fitch Ratings AA-


Life Insurance from Prudential


Like many other top-of-the-line life insurers, Prudential offers a comprehensive selection of life insurance products except for one conspicuous omission; Prudential does not offer Whole Life Insurance.

Term Life Insurance

Prudential certainly understands the popularity of term insurance and they know that most individuals and families depend on some form of term coverage whether used for mortgage protection, income replacement, or a legacy for heirs, Prudential gives you choices.


Term Essential
The Term Essential policy is considered basic term insurance with policy periods of 10, 15, 20, and 30 years. The premiums for Term Essential are guaranteed during the level-premium and the policy can be converted to a permanent policy offered by Prudential without having to have a medical exam.
Term Elite
The Term Elite policy offers policy periods of 10, 15, 20, and 30-year level periods. Premiums are fully guaranteed for the policy term. Term Elite comes with a conversion option that allows the policyholder to convert the term coverage to permanent coverage without requiring proof of insurability. If the insured elects to convert within the first 5 years, a premium credit will be applied to the permanent policy.
PruTerm One
PruTerm One is an annually renewable term policy that is typically used to cover short-term expenses such as auto loans and personal loans.

Although all Prudential term policies include the Accelerated Death Benefit which pays a portion of the death benefit to the insured if diagnosed with a terminal illness or confined to a nursing or hospice facility, they offer several other optional riders so that applicants can customize their insurance coverage to meet their specific needs.

 Here’s a quick look at Prudential’s term insurance rates for a $250,000 20-year policy for a very healthy male and female non-smoker.  



Age of Applicant Male Non-Smoker Female Non-Smoker
25 $19.03 $16.41
30 $20.34 $17.28
35 $20.78 $17.72
40 $24.50 $22.53
45 $29.97 $29.09
50 $45.50 $40.03

Prudential’s Universal Life Insurance



Insurance shoppers who are looking for guaranteed life insurance coverage combined with a cash account that earns interest and will accumulate wealth over time should look to Prudential’s selection of Universal Life, Indexed Universal Life, Survivorship Universal Life, and Variable Universal Life products to meet circumstances that may be a little more complicated than a death benefit.


PruLife® Universal Protector
The PruLife® Universal Protector is designed to provide permanent life insurance while accumulating cash value that can be accessed when needed through policy loans or partial surrender.


PruLife® Essential UL
The PruLife® Essential UL is a simplified universal life policy that offers affordable life insurance protection and potential cash value growth over time.


Indexed Universal Life
Indexed Universal Life insurance provides a guaranteed death benefit but also can accumulate substantial cash value over time resulting from interest earned based on the performance of market indices. Indexed Universal Life is commonly used to create the wealth needed to generate a stream of income which can be tax-free when the cash value is accessed via policy loans. Prudential provides two selections for Indexed Universal Life.



Survivorship Universal Life
Survivorship (also known as second-to-die) policies are commonly used by couples who want to insure two lives on one policy with the death benefit paid only after both insureds have passed away. This policy is commonly used to help heirs deal with estate and inheritance taxes.




Variable Universal Life
For consumers who are willing to take a little more risk in exchange for the potential of greater earnings, Prudential offers three Variable Universal Life products.


Speak with a Professional
For more information about Prudential Life Insurance Company or if you have other insurance questions, call the insurance professionals at LifeInsure.com at (866) 691-0100 during normal business hours or contact us through our website.


speak with a Professional

For more information, call an insurance professional at LifeInsure.com (866) 868-0099 during normal business hours or contact us through our website.

Get In Touch

To get more information about purchasing life insurance with severe medical conditions, contact an insurance professional at LifeInsure.Com today at (866) 868-0099 during normal business hours, or you can contact us through our website 24/7.

Home Office

450 N. Brand Blvd. Suite 600,
Glendale, CA 91203

Speak to a Licensed Representative




Richard Reich

CEO - Licensed Agent

Richard Reich CEO and Licensed agent

In my 20+ years as an independent life and disability insurance broker, I have personally assisted thousands of clients with their life and disability insurance needs.  Being independent, I represent many highly-rated insurance companies and, because I am not beholden to any one insurance company, my focus is to find the right company and policy for each individual client. I believe that when people shop for insurance (or anything else, for that matter) on the Internet, they are looking for a simple, non-intrusive, non-pressure method of doing so.  I strive to treat my prospective clients with the utmost respect and I believe an educated prospect can make the right decision without sales pressure. Please feel free to contact me at your convenience.


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