September is Life Insurance Awareness Month, so what better time is there to take stock of your life insurance needs? This might include a review of your current policy by your agent or broker (or new one if you don’t have one) to see if your life insurance coverage is as appropriate to your needs today as it was when you purchased it.

Life Insurance Awareness Month is an industry-wide effort that is coordinated by the nonprofit LIFE Foundation (Life and Health Insurance Foundation for Education). The campaign was created in response to the growing concern about the large number of Americans who lack adequate life insurance protection. Approximately ninety-five million adult Americans don’t have life insurance and the majority of those who do have it have less than they need, according to industry experts. There are some great learning resources on this website at the Life Insurance Education Center, but we also recommend you pay a visit to LIFE’s website at

LIFE suggests (and we agree) that these are some very good reasons for purchasing a life insurance policy now:

You’ll never be younger than you are now. While that may sound obvious, youth is on your side when it comes to life insurance. It makes good financial sense to get coverage when you’re young and healthy, as premiums are based on your age and health. For most policies, your premiums will be locked in at that rate over the life of the policy, and can’t be raised due to a change in your health status.

It’s affordable, with rates near historic lows. People overestimate the cost of life insurance by nearly three times, according to a recent study conducted by LIMRA (Life Insurance Market Research Association) and the LIFE Foundation. In fact, life insurance rates remain near historic lows; the cost of basic term life insurance has fallen by nearly 50 percent over the past decade. For example, a healthy 30-year-old can buy a 20-year, $250,000 level-term policy for about $13 per month. For a term life insurance quote click here.

Life happens. One day life is going along smoothly, and the next, you’re thrown a curve ball. No one knows what the future holds. None of us expect to die prematurely, but the truth is roughly 600,000 people die each year in the prime of their lives. That’s why today is always the best day to take care of your life insurance needs.

If you would like a no-obligation life insurance quote or policy review with one of our financial professionals, feel free to email us or call us at 866-691-0100. In the meantime, have a happy and healthy Life Insurance Awareness Month.




Richard Reich

CEO - Licensed Agent

Richard Reich CEO and Licensed agent

In my 20+ years as an independent life and disability insurance broker, I have personally assisted thousands of clients with their life and disability insurance needs.  Being independent, I represent many highly-rated insurance companies and, because I am not beholden to any one insurance company, my focus is to find the right company and policy for each individual client. I believe that when people shop for insurance (or anything else, for that matter) on the Internet, they are looking for a simple, non-intrusive, non-pressure method of doing so.  I strive to treat my prospective clients with the utmost respect and I believe an educated prospect can make the right decision without sales pressure. Please feel free to contact me at your convenience.