Life insurance can do amazing things for people. It can pay off debts, finance a child’s education and provide surviving family members with a steady income while they grieve, recover and enter a new phase in their lives.

Yet despite its availability, there is an alarming number of Americans who do not have adequate life insurance coverage. According to LIMRA, the industry’s research group, 30 percent of U.S. households have no life insurance whatsoever, and half of all households say that they need more coverage. With this in mind, the Life and Health Insurance Foundation (LIFE) is embarking on its 10th annual Life Insurance Awareness Month (LIAM), with the goal of educating more Americans about the importance of having a life insurance policy.

To take advantage of the fact that LIAM coincides with the beginning of football season, LIFE has chosen former NFL quarterback Boomer Esiason to be the month’s spokesperson. He has spoken extensively about how he learned a tough lesson about the importance of life insurance at a young age. When he was seven, his mother passed away, leaving his father to raise three children alone. Money was tight for most of Esiason’s childhood. This may have not been the case if his mother had purchased a life insurance policy.

This year’s LIAM theme is “Life Happens.” It is important to remember that even if you are in excellent health and always take the proper safety precautions, life can take unpredictable turns. In the event of a tragic accident, you need to make sure that your family’s financial needs will be met. For a term life insurance quote, please visit and use our online quote engine.

Richard Reich

CEO - Licensed Agent

Richard Reich CEO and Licensed agent

In my 20+ years as an independent life and disability insurance broker, I have personally assisted thousands of clients with their life and disability insurance needs.  Being independent, I represent many highly-rated insurance companies and, because I am not beholden to any one insurance company, my focus is to find the right company and policy for each individual client. I believe that when people shop for insurance (or anything else, for that matter) on the Internet, they are looking for a simple, non-intrusive, non-pressure method of doing so.  I strive to treat my prospective clients with the utmost respect and I believe an educated prospect can make the right decision without sales pressure. Please feel free to contact me at your convenience.