Sometimes I will do a Google (or Bing) search for life insurance quotes to get a feel for what consumers have to go through in order to get quotes. Each time I do so, I am disheartened by what I find. The search listings can be quite confusing, as I see different companies on the first few search pages each time I do this test.
How does this happen? I know when I search for other products or services, the search engine usually spits out the most relevant search results, with the most relevant results appearing on the first page. However, if I search for “life insurance quotes,” for example, I get a mish-mash of results. How do I know which is the right company to choose?
I can go with names I know, like MetLife or Prudential, who often show up well in the rankings (deservedly so). The only problem with those websites is that I will only get one quote for each particular company. Then I will have to shop around for competitive quotes.
I can just go down the list and find a company that will provide me with competitive quotes from several companies. But I soon find this to be a difficult task. I run into many websites that turn out to be, what we call in the industry, lead generation websites. Many of these websites will have you fill in your personal information and sell it to life insurance agents (up to 8), who will then all call you to try to sell you a policy. Another type of lead generation site is identifiable by the large zip code box on the home page. Just enter your zip code and a page of companies pops up. You can click each one to try to get quotes, and then you will have to submit your personal information before you get quotes. Also, you’ll find many of the companies on this page are some of the companies you already saw in the search results.
I mentioned that many of the companies showing up on the first few pages of Google keep changing. Most of the changes have to do with the previously mentioned lead generation companies. As I do this test quite often, I can see what happens. There are a few of these companies that have figured out how to work the system and move up the search rankings quickly. When their methods of moving up are eventually discovered, they get knocked out of the rankings. Shortly thereafter, they appear again as a “new” website and the cycle continues.
Some people don’t mind getting called by multiple agents or going through the redundant process as described above. If you’re not one of those people, how can you find a website that will provide you with life insurance quotes without jumping through the hoops I described above? Here are a few things to look for:
I hope this will help your search. There are quite a few reputable companies offering life insurance quotes on the Internet. At LifeInsure.com, we pride ourselves in providing life insurance quotes in a secure setting without requiring personal information. And, we will never sell your information to other agents or companies.