• Last updated Jul 27, 2017 at 10:41PM | Published on Aug 5, 2010

There’s an old-school method of selling life insurance called backing the hearse up to the door. Using this method, a life insurance salesman vividly paints a picture of what life would be like if the family’s breadwinner were to die before his/her time.  It is a highly-emotional type of sales … Continue reading Backing the Hearse up to the Door